Since 1999 the ShaSha Co. logo inclusive of the brand name “ShaSha Bread Co.”, “ShaSha Organic”, and “ShaSha” are registered trademarks of ShaSha Co. in Canada and the U.S. Trademark of the tagline “A Lover’s Treat” and “Traveler’s Friend” and the heart shaped design (below) and the Bio-Bud design (below).
Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees.
Action for infringement of a registered trademark is actionable by the proprietor of the trademark. In an action for infringement all such relief by way of damages, injunctions, accounts or otherwise is available to him as is available in respect of the infringement of any other property right.