All posts by Shasha Navazesh

About Shasha Navazesh

ShaSha is the founder and CEO of ShaSha Co. ShaSha grew up spending much of his time in the kitchen with his mother and grandmother baking bread. Believed to be the cornerstone to every meal, these early teachings were the inspiration for ShaSha to expand his knowledge and creativity to open a bakery.

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20 Years of Going with the Grain


Shasha Navazesh is ahead of his time. Shasha started making organic, non-GMO sprouted grain bread and cookies in 1999. Back then, most people were unaware of the inherent health benefits of these products. Drawing on his upbringing in Azerbaijan and his extensive knowledge of nutrition, Shasha followed his heart, creating bespoke products made from real, healthy ingredients with no compromise.

Two decades later, the industry has changed and, thanks to innovators like Shasha, consumers are demanding healthy, organic foods. Shasha and his team have worked tirelessly to educate consumers so that they can make healthier food choices.

Lovers of good food helped him grow his small bakery producing sourdough bread to a large organization in two plants. Shasha takes his commitment to the quality and integrity of the ingredients very seriously. Shasha Co. has been sprouting and germinating from the beginning to increase nutritional value and digestibility.

Shasha Bread has Solar Panels on the roof

Shasha’s dedication to quality and the environment extends to the ethical running of both his plants. Concerned with the carbon footprint of manufacturing, Shasha installed a solar panel array to power the plants supporting the organization’s Canadian values of being local, green, healthy and friendly.

Shasha makes products that are healthy and good for people. There’s a pride in that. To celebrate twenty years of Shasha Co, he would like to thank his loyal supporters, family, friends and customers.

Eat yourself Happy: How Food affects your mood

4 Tips for a Healthy Halloween

This Halloween, use your powers for good and make sure that your neighbourhood is filled with healthy, happy kids rather than cranky monsters hopped up on candy. But beware; nothing gets your house egged faster than apples in Halloween trick or treat pillow cases.

If you don’t want to contribute to the candy craziness that is Halloween, you can opt for healthier snacks that kids will love. You can also swop out some of the candy your kids forage from the neighbours with healthier treats. Offer them a two-for-one exchange rate to sweeten the deal.
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Shasha's New Maple Snaps

Shasha Co.’s Maple Snaps!

It’s that time of year when families travel to their local conservations to learn how Canadians harvest maple syrup using maple trees! In this article, we’ll be exploring this festive Canadian tradition, as well as sharing our inspiration for creating our newest dairy-free, nut-free and peanut-free snack: Shasha Co.’s Maple Snaps! Continue reading

Why ShaSha Co. Bakes Only 2,000 Loaves a Day

Why ShaSha Co. Bakes Only 2,000 Loaves a Day

Though modern society is brimming with easy access to fast food, suspiciously-labelled grocery items and conflicting nutritional research, consumers are beginning to speak more openly about their desire for higher quality foods to feed their families, and are becoming more willing to pursue and purchase foods made using traditionally prepared methods and ingredients that are wholesome, nourishing, and good for the environment.
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Pickle vegetables

Fermentation: When Food Gone Bad Is Good for You

Probiotics are absolutely essential to your health and well-being. These little beasties live in your digestive system and help you to properly digest your food. Largely ignored for many centuries, scientists are now discovering that these tiny organism play an essential part in preserving your health. Add probiotics to your daily diet by consuming fermented foods like organic sourdough breads, pickled vegetables, kombucha, yogurt, beer and cheese. Continue reading